AI-powered growth strategy and systems for founder-led companies
We don’t support revenue. We generate it.
The operating and execution partner for B2B founders and CEOs with $1M–$25M in ARR
- Strategy.
- Ship.
- Run.
The problem
Founder-led traction doesn’t scale on its own.
We design, install, and operate AI-powered revenue systems for founders who don’t yet have a repeatable revenue engine, or had one that broke under growth.
Founder-led
You're closing deals but can't replicate it.
First customers
Get to your first 10, 50, 100 customers with a repeatable motion.
Scaling
Double pipeline velocity without doubling headcount.
Repeatable revenue
A revenue motion that delivers 2x or 3x growth year over year.
Services
End-to-end go-to-market.
We build the strategy, we ship it, and we run it. A team of revenue leaders, GTM engineers and marketing operators who have carried the number.
- 01
GTM strategy
StrategyMotion design, ICP definition, pricing and market segmentation.
- 02
GTM hiring & org design
StrategyRole sequencing, hire profiles, interview frameworks and comp models.
- 03
GTM foundation & execution
ShipSales stages, pipeline architecture, CRM buildout and lead scoring.
- 04
Marketing that drives pipeline
ShipAccount-based marketing, demand gen, content and conversion analytics.
- 05
Outbound engines
ShipSignal-based, multi-channel outbound that scales without adding headcount.
Explore outbound with GTM Labs - 06
Enablement & AI-augmented GTM
ShipSales playbooks, onboarding programs, talk tracks and competitive intel.
- 07
Revenue operations & analytics
RunForecasting models, funnel analytics, coverage math and dashboards.
- 08
Rep coaching & deal strategy
RunLive deal coaching, rep development and your pipeline meetings.
- 09
Customer growth & retention
RunUpsell architecture, reference programs and CS function design.
Engagement models
Different ways in. One diagnostic to start.
The entry point varies. The problem is usually the same. All conversations start with a diagnostic.
Advisory
Strategic operating counsel
Timeline
Weekly, ongoing
Stage
$300K to $25M in ARR
Counsel on pipeline, hiring, board prep and GTM inflection points.
Sprints
Scoped design sprints
Timeline
1–3 weeks
Stage
$300K to $25M in ARR
A blueprinted system your team can execute: ICP, sales stages, outbound design.
Embedded
We build the engine and run it with you
Timeline
8–12 weeks
Stage
$1M to $25M in ARR
The installed system, live deal coaching, CRM hygiene and forecast discipline.
Managed services
AI-enabled engines we operate
Timeline
Month-to-month after buildout
Stage
$1M to $25M in ARR
Always-on outbound and inbound engines that scale pipeline without headcount.
The Gradient Kit
The tools behind the engines.
We build on your stack or bring ours. The tools change; the system thinking doesn’t.
- Data & signals
- Apollo | Clay | LinkedIn Sales Navigator
- Outbound infrastructure
- Instantly | TitanX
- CRM & revenue data
- Salesforce | HubSpot
- AI & intelligence
- Gradient GTM.ai | Claude | Fireflies
Every engagement runs on Gradient GTM.ai
An AI-driven strategic and execution layer built on Gradient GTM frameworks and operator expertise. It powers our sprints, embedded work and managed services, and it’s available standalone for founders who self-execute.
“Jenn ran a 30-minute diagnostic that gave me more clarity than I’d built in the previous year.”
“Jenn doesn’t sound like a consultant. She sounds like an operator who’s been in the seat.”
$0 to $30M
Launch of a new product that grew from concept to $30M in revenue over three years
$25M to $150M
Built repeatable growth — scaling a Healthcare and Life Sciences company segment
$300K to $25M in ARR
The stages we work with
Book a diagnostic
Turn founder-led traction into a revenue engine.
Every engagement starts with a diagnostic. Tell us where your revenue motion stands and we’ll follow up to schedule it.